- Behrend DIII Cross Country and Track (2019-2023)
- Behrend Student Athlete Advisory Committee (2020-2023)
- American Marketing Association (2022-2023)
One of the most influential courses I’ve taken at Behrend is my Social Media Management class I took in the Fall of 2022. In this class, I participated in a semester-long “Mimic Social Simulation” that introduced me to running a social media marketing campaign for a business. My goal was to increase brand awareness for a mock retail bag designer, Buhi Supply Co. I broke down my company’s goals into objectives (ex: growing IG followers by 150%, or increasing engagement across all platforms by 50%.) Then, I would use metrics like number of new followers, likes, comments, shares, page views, and revenue to analyze my content’s performance. Each week, I was given a $5K advertising budget to use in developing my simulation’s media campaign. This experience will help me towards my career goals by giving me something tangible I can show employers. After this simulation, I can confidently talk about how I used various social media marketing tactics to grow followers or engagement.
Another influential course I took was my Advertising & Promotions class I took in the Spring of 2022. In this class, we created mock logos using Photoshop to communicate brand awareness for a company of our choice. I also created a WordPress website and partook in a semester-long project with Erie Brewing Company. In my role as Marketing Strategy Director, I collaborated alongside other directors in my class to develop a cohesive IMC campaign during Erie Brewing Company’s new beer launch. The Erie Brewing Company beer launch was in conjunction with an aquatic invasive species promotion. As the Marketing Strategy Director, I set the direction for my research team, identified our target audience, and determined the best ways to reach them. The experiences in this class will help me towards my career goals because it gave me three skills that are almost always required in my job field: Adobe Creative Cloud, WordPress or another CMS system, and campaign management experience.
- 2018 James M. Gauger award in for leadership and contribution to the Pennsylvania Sled Dog Club
- 2022 Most Improved award in Cross Country