Academics & Accomplishments

College Committees/Clubs:

  • Behrend DIII Cross Country and Track (2019-2023)
  • Behrend Student Athlete Advisory Committee (2020-2023)
  • American Marketing Association (2022-2023)

Influential Courses:

One of the most influential courses I’ve taken at Behrend is my Social Media Management class I took in the Fall of 2022. In this class, I participated in a semester-long “Mimic Social Simulation” that introduced me to running a social media marketing campaign for a business. My goal was to increase brand awareness for a mock retail bag designer, Buhi Supply Co. I broke down my company’s goals into objectives (ex: growing IG followers by 150%, or increasing engagement across all platforms by 50%.) Then, I would use metrics like number of new followers, likes, comments, shares, page views, and revenue to analyze my content’s performance. Each week, I was given a $5K advertising budget to use in developing my simulation’s media campaign. This experience will help me towards my career goals by giving me something tangible I can show employers. After this simulation, I can confidently talk about how I used various social media marketing tactics to grow followers or engagement.

Another influential course I took was my Advertising & Promotions class I took in the Spring of 2022. In this class, we created mock logos using Photoshop to communicate brand awareness for a company of our choice. I also created a WordPress website and partook in a semester-long project with Erie Brewing Company. In my role as Marketing Strategy Director, I collaborated alongside other directors in my class to develop a cohesive IMC campaign during Erie Brewing Company’s new beer launch. The Erie Brewing Company beer launch was in conjunction with an aquatic invasive species promotion. As the Marketing Strategy Director, I set the direction for my research team, identified our target audience, and determined the best ways to reach them.​ The experiences in this class will help me towards my career goals because it gave me three skills that are almost always required in my job field: Adobe Creative Cloud, WordPress or another CMS system, and campaign management experience.

Significant Accomplishments:

  • 2018 James M. Gauger award in for leadership and contribution to the Pennsylvania Sled Dog Club
  • 2022 Most Improved award in Cross Country