Sample Work

Adobe InDesign Digital Resume

Used InDesign to create a digital resume that outlines my relevant experience and basic information.

Photoshop Mock Logo

In my Advertising & Promotions class, we created mock logos to communicate brand awareness for a company of our choice. I chose Lowa, an outdoor hiking shoe brand that is known for it’s tough, long-lasting hiking boots. The message factor I used in my ad was “Tough. Rugged. Lowa Strong” as a new slogan for the company. Using a phrase like “Lowa Strong” implies if you buy a Lowa shoe, you are a tough, rugged outdoorsman/woman. The intended target market was avid hikers in the 20-45yo range. Using Photoshop, I created multiple layers, readjusted the size, added text, opacity, and text size towards something I thought was on-brand with Lowa.

Facebook Post Canva Poster

This is a Canva project I created to thank my followers after reaching 1,000 likes on the Emily Ferrans Photography Facebook page.